FORMULA @ CROWD Marketing Becomes Horizontal

Pendekatan pemasaran yang disebut HORIZONTAL MARKETING

Formula :
E = wMC²

dimana :
E      : energi marketing yang dahsyat sedahsyat bom nuklir;

wM  : word of mouth atau rekomendasi pelanggan;

C²   : customer community baik offline maupun online

(Sumber : CROWD Marketing Becomes Horizontal, Yuswohady, 2008)